The LIVR Hoax

THE LIVR HOAX – or – How I launched a fake app at SXSW 2014 and tricked the entire world into believing in it.

As expertly recounted in this article from Gizmodo.

Also covered as a real and fake story by…

The LIVR campaign also included Instagram and Twitter profiles @LIVRlife – which posted real-time updates from SXSW 2014, where one of the “Co-Founders” attended in person, and in character. We also took LIVR offline and papered Austin with LIVR posters, handed out stickers, and were even awarded a trade show booth at Media Temple’s Open House event.