For its first-ever global brand campaign, Starbucks chose to highlight the connections happening at its stores, in any city, on any given day around the world.

I was privileged to collaborate with m ss ng p eces and Co.MISSION Content Group as they coordinated a global shoot that took place at 59 Starbucks stores in 28 countries on a single day. For the campaign, I was the shooter for New York City and also acted as the DP on “Remade in America”, one of eight short documentaries for the campaign.

In what AdWeek called its “Ad of the Day”, the campaign was rolled out through an interactive site and through national 30 and 60-second TV spots.

Client: Starbucks

Agency: 72andSunny

Production Company: m ss ng p eces in collaboration with Co.MISSION Content

Director: Josh Nussbaum